Gilt & Rue La La Brands | 2022
Facebook Motion Graphics | Testing Imagery Performace
Retail vs Marketing Imagery
Findings
Marketing imagery with brighter, more colorful, and more product displays worked best.
Long vs Short Form Emails
Findings:
Short-form emails performed much better, with an increased CTR. Testing lasted a couple of months. Short-form emails were implemented across.
Other short-form emails.
